Towards achieving CSR global standards in the 21st century: public relations practitioners' struggles and challenges from Malaysian perspectives
The overarching aim of this book is to explore the current corporate social responsibility (CSR) best practices of Malaysian multinational corporations (MNCs). Specifically, CSR performance is measured against global best practice standards and the role given to public relations in CSR is investigat...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lambert Academic Publishin
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/52663/1/Towards%20achieving%20CSR%20global%20standards%20in%20the%2021st%20century%3B%20public%20relations%20practitioners%27%20struggles%20and%20challenges%20from%20Malaysian%20perspectives.pdf http://psasir.upm.edu.my/id/eprint/52663/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |