Understanding media literacy in relation to adolescent soft drink consumption behavior

• Main Authors: M. S., Nur Nadirah, H., Ghazali, A. Bakar, A. Z., Othman, M.
• Format: Article
• Language: English
• Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/53188/1/Understanding%20media%20literacy%20in%20relation%20to%20adolescent%20soft%20drink%20consumption%20behavior.pdf; http://psasir.upm.edu.my/id/eprint/53188/; http://www.ifrj.upm.edu.my/
• Institution: Universiti Putra Malaysia

This paper examines relationship between media literacy and the Theory of Planned Behavior (TPB) variables focusing on consumption of soft drink among adolescents in Klang Valley, Malaysia. In addition, this paper also determines soft drink consumption, level of media literacy and the influences of...