The customers satisfaction on retailers’ brand products: a study on selected areas in Klang Valley
In recent years, there has been a shift from national brand towards retailer's brand. This phenomenon is very obvious in developed nations, while growing increasingly in developing nations, such as Malaysia. This study attempts to uncover the customers’ acceptance, and identify factors deemed i...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/53560/1/The%20customers%20satisfaction%20on%20retailers%E2%80%99%20.pdf http://psasir.upm.edu.my/id/eprint/53560/ https://www.sciencedirect.com/science/article/pii/S2212567116000526 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |