Identifying attributes influencing fresh fruits and vegetables (FFV) purchase a comparative study between night market and hypermarket in Klang Valley, Malaysia
Fresh Fruits and vegetables (FFV) retailers of various formats are dynamically influencing customers to patronize at their stores. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these retail formats to choose for FFV purchases. This study employs Stimulus –Or...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IJECM
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/54492/1/Identifying%20attributes%20influencing%20fresh%20fruits%20and%20vegetables.pdf http://psasir.upm.edu.my/id/eprint/54492/ http://ijecm.co.uk/volume-iv-issue-10/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |