Islamic marketing practices in the cosmetics and toiletries industries in Klang Valley, Malaysia

• Main Authors: Kamarohim, Nor Azlina, Bojei, Jamil, Muhammad, Nur Syuhada, Othman, Manisah
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia Press 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/54628/1/54628.pdf; http://psasir.upm.edu.my/id/eprint/54628/; http://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-11
• Institution: Universiti Putra Malaysia

The purpose of this study is to investigate whether producers, dealers and agents of the Cosmetic and Toiletries Industries in Malaysia are implementing Islamic marketing practices in producing and selling their products. There is growing consciousness to conduct business in accordance to the rules...