Assessing consumers' willingness to use tagging technology in tracing halal status
This study investigates factors that determine Muslim consumers' willingness to use halal tagging technology. Halal tagging technology refers to the use of mobile phones by consumers to trace whether the halal logo on product packaging is from an authentic source. Five perception factors - comp...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55123/1/Assessing%20consumers%27%20willingness%20to%20use%20tagging%20technology%20in%20tracing%20halal%20status.pdf http://psasir.upm.edu.my/id/eprint/55123/ http://www.inderscience.com/ijimb |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |