Consumer’s intention of purchase sustainable products: the moderating role of attitude and trust
Awareness about environment has found its place in consumer's mind set. During the past decades, consumers considered issues such as environmental issues and social issues (e.g. label's right or child's right) while purchasing products. Hence, this group of consumers are looking forwa...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Strategic Management
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55369/1/Consumer%E2%80%99s%20intention%20of%20purchase%20sustainable%20products%20the%20moderating%20role%20of%20attitude.pdf http://psasir.upm.edu.my/id/eprint/55369/ http://www.gsmi-ijgb.com/Pages/Journals.aspx |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |