Consuming for status among Malaysian working women
This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrow...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business Management, UiTM, Malaysia
2016
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| Online Access: | http://psasir.upm.edu.my/id/eprint/55372/1/Consuming%20for%20status%20among%20Malaysian%20working%20women.pdf http://psasir.upm.edu.my/id/eprint/55372/ http://www.jeeir.com/v2/images/Vol4No32016/2_Sandhu.pdf |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |