Beyond corporate image: projecting international reputation management as a new theoretical approach in a transitional country

• Main Author: Abdullah, Zulhamri
• Format: Article
• Language: English
• Published: Faculty of Economics and Management, Universiti Putra Malaysia 2009
• Online Access: http://psasir.upm.edu.my/id/eprint/5612/1/IJEM.pdf; http://psasir.upm.edu.my/id/eprint/5612/; http://econ.upm.edu.my/ijem/vol3_no1.htm
• Institution: Universiti Putra Malaysia

This paper seeks to build a theoretical approach to international reputation management from the perspective of strategic management and multiculturalism. Collective ideas and arguments are undertaken based on literature reviews of public relations, corporate communication, strategic management and...