Mediating effect of ethnocentrism on relationship between social networking site factors and social solidarity

• Main Author: Ridzuan, Abdul Rauf
• Format: Thesis
• Language: English
• Published: 2016
• Subjects: Ethnocentrism - Social networks - Malaysia; Malaysia - Social policy; Malaysia - Social life and customs
• Online Access: http://psasir.upm.edu.my/id/eprint/57973/1/FBMK%202016%2036%20D.pdf; http://psasir.upm.edu.my/id/eprint/57973/
• Institution: Universiti Putra Malaysia

This study is done in order to find ways on how social networking sites (SNS) can unite multiethnic people in Malaysia as the level of community tension index has been increasing since 2011 until now. Social networking sites is chosen as it brings many benefits to the users. This study also aims to...