Perception, motivation, satisfaction and revisit intention on Muay Thai event as a sport tourist attraction
The purpose of this study was to investigate foreign and domestic tourists’ perception,experience, satisfaction, motives and revisit intentions on Muay Thai event in Thailand. This study used the Leiper theory and the Theory of Planned Behavior (TPB), to examine tourists’ satisfaction, sport event a...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/59305/1/FPP%202015%2017IR.pdf http://psasir.upm.edu.my/id/eprint/59305/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |