Consumption Model of Financial Products among Minangkabau and Chinese in Bank Nagari, Sumatra
The purpose of the present study are first to analyze the differences in customer product preferences between Minangkabau and Chinese customers of Bank Nagari. Second, to determine factors affecting the use of Bank Nagari products among Minangkabau and Chinese customers. Third, to determine the M...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/6037/1/FEM_2005_9.pdf http://psasir.upm.edu.my/id/eprint/6037/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |
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