Apple versus samsung patent lawsuit: an issue and crisis management approach
Crises are commonplace and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations, as a small scale antagonist can pose a serious threat to the protagonist. Hence, i...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/60903/1/Apple%20versus%20samsung%20patent%20lawsuit%20an%20issue%20and%20crisis%20management%20approach.pdf http://psasir.upm.edu.my/id/eprint/60903/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |