Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Malaysia Consumer and Family Economy Association
2017
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/61213/ https://macfea.com.my/vol-28-june-2017/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |