Measuring consumer perception in respiratory mask product based on affective evaluation

Haze has been an annual problem in the Southeast Asian region, especially in Malaysia where its neighbouring country Indonesia’s forest fires are the main cause for this phenomenon. It has caused skies to be obscured, air to be clogged, lowered visibility and most importantly it severely affects hum...

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Bibliographic Details
Main Authors: Shaari, Nazlina, Lee, Z. N., Abd Rahman, Khairul Aidil Azlin
Format: Article
Language:English
Published: RMP Publications 2018
Online Access:http://psasir.upm.edu.my/id/eprint/62369/1/Measuring%20consumer%20perception%20in%20respiratory%20mask%20product%20based%20on%20affective%20evaluation.pdf
http://psasir.upm.edu.my/id/eprint/62369/
https://www.jsshjournal.com/online-issue.html
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Institution: Universiti Putra Malaysia
Language: English

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