Shaping and enhancing airport lounge experiences: the application of brand personality and image congruity theories
Purpose: In consideration of the lack of research regarding airline lounge customers’ behavior, the purpose of this study was to examine the relationships among brand personality, self-congruity, functional congruity, positive emotion, customer satisfaction and revisit intentions in airline lounges....
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/63205/1/Shaping%20and%20enhancing%20airport%20lounge%20experiences.pdf http://psasir.upm.edu.my/id/eprint/63205/ http://www.emeraldinsight.com/0959-6119.htm |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |