Conceptual framework on moderating effects of psychology factors for stewardship of sustainable behaviours
Empirical research and opinion polls make it evident that environmental awareness, consciousness and concerns are highly registered, and pro-environment behaviour adoption is the function of the said factors; moreover marketers are active to adopt pro-environmental marketing strategies and environme...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/64437/1/KLIBEL-6_7-PROCEEDING-TEMPLATE-VOL-2-BUSINESS-Copy.pdf http://psasir.upm.edu.my/id/eprint/64437/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |