Brand credibility, perceived quality and perceived value: a study of customer satisfaction

• Main Authors: Othman, Manisah, Kamarohim, Nor Azlina, Mohd Nizam, Fadilah
• Format: Article
• Language: English
• Published: Faculty of Economics and Management, Universiti Putra Malaysia 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/65360/1/%2811%29%20IJEM%20%28S3%29%202017%20R2%20%28JPP08%29%20Brand%20Credibility%2C%20Perceived%20Quality%20and%20Perceived%20Value.pdf; http://psasir.upm.edu.my/id/eprint/65360/; http://www.ijem.upm.edu.my/vol11noS3/(11)%20IJEM%20(S3)%202017%20R2%20(JPP08)%20Brand%20Credibility,%20Perceived%20Quality%20and%20Perceived%20Value.pdf
• Institution: Universiti Putra Malaysia

This research examines the relationship of brand credibility, perceived quality and perceived value towards customer satisfaction and to what extent customer satisfaction influences brand loyalty. A questionnaire survey method was used to collect data for this study and 100 footwear consumers from s...