Demand as an important contribution to business performance model of Malay small family food processing industry in Peninsular Malaysia
The Malay small family business (MSFB) has a great potential in food processing industry. This is because of the demand on food processing products from domestic consumers. The demand is increasing especially during the festival seasons. High demand from consumer explains about business performance....
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Penerbit MARDI
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/66911/1/NCAFM%20Oral-6.pdf http://psasir.upm.edu.my/id/eprint/66911/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |