Attitudinal professionalism and professional competencies as predictors of public relations practitioners’ self-efficacy
This research examined the PR practitioners’ attitudinal professionalism and competencies as predictors of their self-efficacy. This conceptualization was in response to scholars’ lamentation of practitioners’ low ability, low self-confidence, low competency and acute shortage of researches on pr...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/68467/1/FBMK%202018%209%20IR.pdf http://psasir.upm.edu.my/id/eprint/68467/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |