Elements of critical discourse in copywriting on Malaysian celebrity television advertisement
This study focuses on the elements of critical discourse in copywriting on Malaysian celebrity television advertisements. The objectives of this study is to identify and discuss the elements of critical discourse in copywriting on Malaysian celebrity television advertisement videos. This study will...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/69742/1/69742.pdf http://psasir.upm.edu.my/id/eprint/69742/ http://www.ccsenet.org/journal/index.php/ass/article/view/0/38396 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |