Direction of future research in EWOM: issues of credibility, format and impact
Electronic word of mouth (eWOM) is an important tool for getting necessary useful information about a product or service. Although the concept of eWOM has attained substantial attention from the researchers, there are certain avenues of eWOM which have not been investigated thoroughly. The goal of t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72305/1/Direction%20of%20future%20research%20in%20EWOM.pdf http://psasir.upm.edu.my/id/eprint/72305/ https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3490582 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |