Salesperson Professional Selling and the Effect on Buyer and Salesperson Relationship
Regardless of the growing importance and emphasis on relationship marketing, a complete operation of this concept is still unclear. There is a lack of studies that explore the impact of factors such as salesperson professional selling on customer loyalty. This study seeks to verify the relationshi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2009
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7261/1/Salesperson%20Professional%20Selling%20and%20the%20Effect%20on%20Buyer%20and%20Salesperson%20Relationship.pdf http://psasir.upm.edu.my/id/eprint/7261/ http://www.ccsenet.org/journal/index.php/ijbm/article/view/3354 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |