Exploring university branding: employers’ expectation on university graduates on competency
The study investigates the employers’ expectation on the competency among a leading Malaysian public university’s graduates. The expectation is based on the employer’s perception on our graduates’ capability and performance in their job. However, the incompetent university graduates have become a pr...
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| Format: | Article |
| Language: | English |
| Published: |
Student Management and Development Center (SISWA-UKM)
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72680/1/Exploring%20university%20branding.pdf http://psasir.upm.edu.my/id/eprint/72680/ http://www.ukm.my/personalia/publication-category/vol-21-no-1/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |