Professionalism and competencies as predictors of public relations practitioners self-efficacy: a conceptual framework

• Main Authors: Gusau, Ahmed Lawal, Abdullah, Zulhamri, Mohd Hasan, Nurul Ain, Tamam, Ezhar
• Format: Article
• Language: English
• Published: Academic Hosting & Event Management Solutions 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/73652/1/Professionalism%20and%20competencies%20as%20predictors%20of%20public%20relations%20practitioners%20self-efficacy%20a%20conceptual%20framework.pdf; http://psasir.upm.edu.my/id/eprint/73652/; https://www.iiste.org/Journals/index.php/EJBM/article/view/44151
• Institution: Universiti Putra Malaysia

The essence of this research work is to test the predictive roles of attitudinal professionalism and competencies in public relations practitioners’ self-efficacy. For the fast three (3) decades, a lot of works have been conducted by scholars as part of an effort to uplift PR as a full pledge profes...