The effect of design capability characteristic on design performance for Bumiputera furniture companies

• Main Authors: Osman, Nur Syazana, Abd Rahman, Khairul Aidil Azlin, Abdul Rahman, Ahmad Rizal, Ja’afar, Mohd Fakri Zaky
• Format: Article
• Language: English
• Published: RMP Publications 2018
• Online Access: http://psasir.upm.edu.my/id/eprint/74140/1/FURNITURE.pdf; http://psasir.upm.edu.my/id/eprint/74140/; https://www.ijbmjournal.com/volume-2-issue-3-2018.html
• Institution: Universiti Putra Malaysia

Malaysia furniture industry has seen exchange from the Original Equipment Manufacturer (OEM) to Original Design Manufacturer (ODM). These changes occur due to the local furniture manufacturers to add design value into their products. One of the ways out of this creativity rut was to revamp the model...