The impact of corporate image on students’ satisfaction and loyalty
Over the last few years, institutional image has become an important element to the competitiveness of higher education institutions. The increase in the number of both public and private higher education institutions (HEI) in Malaysia has resulted in the industry becoming relatively very competit...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zes Rokman Resources
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/74192/1/The%20impact%20of%20corporate%20image.pdf http://psasir.upm.edu.my/id/eprint/74192/ https://www.jesoc.com/volume-9-february-2018-issue-2/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |