Perceived self-eficacy and its role in fostering pro-environmental attitude and behaviours
Research aims: This study examines perceived self-efficacy and its role in fostering pro-environmental attitude and behaviours. Design/Methodology/Approach: This study employs a quantitative approach to explain the relationship among the variables. The data of 500 individuals are c...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Accountancy, University of Malaya
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/75253/1/Perceived%20self-eficacy%20and%20its%20role%20in%20fostering%20pro-environmental%20attitude%20and%20behaviours.pdf http://psasir.upm.edu.my/id/eprint/75253/ https://ajba.um.edu.my/article/view/15285 https://doi.org/10.22452/ajba.vol11no2.5 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |
| Summary: | Research aims: This study examines perceived self-efficacy and its
role in fostering pro-environmental attitude and behaviours.
Design/Methodology/Approach: This study employs a quantitative
approach to explain the relationship among the variables. The data of
500 individuals are collected and then analysed through the partial
least squared (PLS) approach.
Research findings: Results show that perceived self-efficacy has a
positive influence on attitude; it enables individuals to orchestrate
their capabilities in pursuing pro-environmental behaviours.
Theoretical contributions/Originality: This study expands on
previous literature by adapting lifestyle-centric pro-environmental
behaviour and social cognitive theory to identify the factors that
motivate pro-environmental behaviours.
Practitioner/Policy implications: This study provides insights
for marketers and other policy makers to better understand how
perceived self-efficacy impacts the attitude and pro-environmental
behaviours of individuals. The results imply that practitioners need
to include attitude change campaigns and intervention programmes
that can increase self-efficacy so as to encourage individuals to
engage in more challenging environmental behaviours.
Research limitation: Since this study focusses on the urban
population of Malaysia only, the generalisability of the findings may
be restricted. Future studies need to incorporate a larger and more
diverse samples. |
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