Brand perceptions among school children
This paper aims to explore the perception of children towards brand consciousness by using drawings and open-ended questions. A total of 20 primary school were requested to draw what they think about two statements given related to a person with branded materials and a person without branded materia...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7600/1/7600.pdf http://psasir.upm.edu.my/id/eprint/7600/ http://ccsenet.org/journal/index.php/ass/article/view/1388 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |