Web advertising : the effectiveness of banner ad
It has been suggested that the Internet represents the most significant development in communication technology since the advent of Television. With growing numbers of users at staggering rate worldwide, the implications of such medium are becoming increasingly significant for the marketing discipli...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/77869/1/t%20GSM%201999%206%20%281900118351%29.pdf http://psasir.upm.edu.my/id/eprint/77869/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |