Relationship between consumer satisfaction and electronic word of mouth about restaurant experience in Sarawak, Malaysia

• Main Author: Tan, Chin Choo
• Format: Thesis
• Language: English
• Published: 2016
• Subjects: Restaurants - Aspect social
• Online Access: http://psasir.upm.edu.my/id/eprint/78375/1/FSPM%202016%2013%20-%20ir.pdf; http://psasir.upm.edu.my/id/eprint/78375/
• Institution: Universiti Putra Malaysia

Competition in food service industry and the introduction of social media have created a challenge in restaurant industry. This is because restaurant operators need to adapt to the new trend of electronic communication technology which may give great impact to their companies. The purpose of this...