Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach
Purpose This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findin...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Publishing
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/79973/ https://www.emerald.com/insight/content/doi/10.1108/JIMA-08-2018-0136/full/html |
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| Institution: | Universiti Putra Malaysia |