IT-based innovation and new product development performance in Yemen: the moderating role of intellectual property
Purpose: This study seeks to investigate the relationship between IT-based innovation (ITI) and new product development performance (NPDP) in the context of Diffusion of Innovation (DOI) theory; as well as it aims to examine the moderation effect of intellectual property (IP) on this relationship. D...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Forecast Publisher
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80347/ https://ijo-bs.com/it-based-innovation-and-new-product-development-performance-in-yemen-the-moderating-role-of-intellectual-property/ |
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| Institution: | Universiti Putra Malaysia |