A Case Study On RN Konsult Sdn. Bhd.
RN Konsult Sdn Bhd was set up in 1995 by its founders; Abdullah and Dennis from UK. The company was set up to provide engineering consulting services for the construction and other related industries. The company's founders had hoped to establish RNK as a centre of excellence for Bumiputra...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1998
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/8097/1/GSM_1998_5_A.pdf http://psasir.upm.edu.my/id/eprint/8097/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |
| Summary: | RN Konsult Sdn Bhd was set up in 1995 by its founders; Abdullah and
Dennis from UK. The company was set up to provide engineering
consulting services for the construction and other related industries.
The company's founders had hoped to establish RNK as a centre of
excellence for Bumiputra professionals to service the domestic as well
as the regional markets.
The SWOT analysis had revealed encouraging opportunities for the
company on most of its external environmental factors. And most of
the internal factors analysed were also found to have contributed to
the strength of the company.
The SPACE analysis had positioned the company in a competitive
posture where it was operating in an unstable and competitive
environmental conditions.
It was recommended that the company adopt a pause strategy or
proceed with caution in a short term and in a long term adopt a growth
strategy through concentration via horizontal integration.
It was also recommended for the company to team up with DSP, UK
and venture into specialised high-tech projects such as the IT industry
and the MSC related sectors. |
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