Perspectives on technology readiness, unified theory of acceptance and use of technology, and behavioral intention of online travel agency users
The pace of technology advancement is faster than ever before. The key to success is when the business focuses on online service technology, particularly online travel agencies (OTA) that enables easier and convenient room reservation. However, most of the recent technology acceptance studies have n...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/84630/1/GSM%202019%2024%20IR.pdf http://psasir.upm.edu.my/id/eprint/84630/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |
| Language: | English |