Misuse of Islamic attributes in food products labelling and marketing in Malaysia
Various marketing techniques have been used to capture consumers' attention. Among them is using Islamic attributes. This practice has led to various negative impacts on the consumers and the Islamic dignity itself. The aim of this study is to identify the misuse of Islamic attributes in food p...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/86769/1/Misuse%20of%20Islamic%20attributes%20in%20food%20products%20labelling%20and%20marketing%20in%20Malaysia.pdf http://psasir.upm.edu.my/id/eprint/86769/ http://www.ijib.uum.edu.my/index.php/vol-5-issue-2020/vol-5-issue-1-59-67 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |