Psychological factors’ influence on consumers’ propensity to indebtedness applying the behavioural economic theory
The purpose of this paper is to develop a conceptual model to examine the multidimensionality of psychological factors and its impact on the propensity to indebtedness. The background of psychological factor and the theory of behavioural economic serve as a starting-point to develop the conceptual m...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Academic Star
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/87350/ http://www.academicstar.us/issuelist.asp?ArtID=371&issid=761 |
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| Institution: | Universiti Putra Malaysia |