Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling

• Main Authors: Osman, Suraiya, Jalil, Abdullaah, Ab Rahman, Suhaimi, Abu Bakar, Elistina, M. Safian, Yasmin Hanani
• Format: Article
• Language: English
• Published: Muhammadiyah University Press 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/87762/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/87762/; http://jiel.marsah.edu.my/index.php/jurnal/article/view/20
• Institution: Universiti Putra Malaysia

The emergence of products and services using Islamic attributes as the tool of marketing is increasing nowadays. Various Islamic terms have been used on the label, packaging, and also as the trademark of the products and services, for example, Air Terapi Al-Quran, Mi Cap Masjid, Jus Sunnah, Bekam Su...