Effect of social media influencers on purchase intentions of Saudi Arabia consumers: instagram as an evaluation tool
The role of Influencer marketing as an emerging marketing form can never be over-emphasize whereby a business is conducted through platforms of social networks such as Twitter, Instagram, WhatsApp, Facebook and many other social media tools as a carrier for social sharing about products or vendors t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IAEME Publication
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88644/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88644/ https://iaeme.com/Home/article_id/IJM_11_07_105 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |