How does financial communication affect millennials’ online shares purchase intention?
The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia. A convenience sampling procedure using online questionnaires was used to...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/89210/1/PLS.pdf http://psasir.upm.edu.my/id/eprint/89210/ https://hrmars.com/papers/detail/IJARBSS/7784/How-does-Financial-Communication-affect-Millennials-Online-Shares-Purchase-Intention |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |
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