International culinary influence on street food: an observatory study

• Main Author: Mohd Sharif, Siti Nurhayati Khairatun
• Format: Article
• Language: English
• Published: Goodwood Publishing 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/89429/1/FOOD.pdf; http://psasir.upm.edu.my/id/eprint/89429/; https://goodwoodpub.com/index.php/JoSTE/article/view/304
• Institution: Universiti Putra Malaysia

Purpose: This paper presents a street food profiling of one of the most popular tourist attractions in Melaka, Jonker Street. The main objective of this study is to develop a street food profile of Jonker Street in determining whether local or international culinary influence represents the food sold there.Research methodology: An on-site observation was conducted to investigate the types of food sold and the range of prices offered. A descriptive analysis was completed to characterize street food. Results: The findings indicated that most of the food sold here represents international and trendy flavor rather than local. Limitations: This study was self-funded and conducted on the Jonker Street location only. Due to that, no generalization can be derived from the data. Contribution: This study also provides a baseline reference for the tourism players in outlining strategies toward sustainable tourism relating to local culinary offerings.