Genre, language and legitimation in complementary and alternative medicine promotional brochures
As indicated by the label “complementary” and “alternative” accorded it, complementary and alternative medicine (CAM) as a field in the healing arts occupies the less desirable position of “the Other”, a position at the periphery of legitimate mainstream medicine also...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/89928/1/FBMK%202020%209%20-%20IR.pdf http://psasir.upm.edu.my/id/eprint/89928/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |