Transcreation strategies of male-related traits from English online fragrance labels into Chinese: from a cultural perspective
In recent years, transcreation has been a buzzword in the translation industry and academia. It is defined as a combination of translation and new content creation, with translation used in its traditional sense. Although transcreation strategies have been explored, few studies have addressed whethe...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/93413/ http://hrmars.com/index.php/pages/detail/IJARBSS |
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| Institution: | Universiti Putra Malaysia |