The effects of user generated content and firm generated content on millennials' purchase intention of shariah-compliant stocks
The goal of this study is to understand how digital content marketing influences online share purchase intentions. The specific objective of this study is to determine the effect of user generated content and firm generated content on millennials’ purchase intention of online shares. The data for th...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95427/ https://www.ukm.my/jurnalpengurusan/article/the-effects-of-user-generated-content-and-firm-generated-content-on-millennials-purchase-intention-of-shariah-compliant-stocks/ |
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| Institution: | Universiti Putra Malaysia |