Beyond rational choice theory: multifaceted determinants of participation in palm oil sustainable certification amongst smallholders in Malaysia

• Main Authors: Ahmad Rizal, Ammar Redza, Md Nordin, Shahrina, Hussin, Siti Haslina, Hussin, Siti Rahayu
• Format: Article
• Published: Frontiers Media 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/96195/; https://www.frontiersin.org/articles/10.3389/fsufs.2021.638296/full
• Institution: Universiti Putra Malaysia

The demand for palm oil is steadily increasing where global consumption in 2020 has reached 77 million metric tons or equivalent to 7 kg of palm per capita usage. However, the industry is under critics for unsustainable production practice and environmental degradation due to unscrupulous deforestat...