Digital marketing during the COVID-19 pandemic: a case study of its adoption by furniture manufacturers in Malaysia
Contemporary furniture marketing platforms that are based on furniture exhibitions, retail malls, and galleries were severely disrupted by the global COVID-19 pandemic. Therefore, this study was conducted to evaluate the extent to which digital marketing tools were adopted by furniture manufacturers...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
North Carolina State University * College of Natural Resources
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/96740/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/96740/ https://bioresources.cnr.ncsu.edu/resources/digital-marketing-during-the-covid-19-pandemic-a-case-study-of-its-adoption-by-furniture-manufacturers-in-malaysia/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |