Factors influencing consumer purchasing behaviour towards online food delivery services
This research aims to identify factors influencing consumer purchasing behaviour towards online food delivery services. A total of 384 respondents from different zones in Peninsular Malaysia known as Southern Zone (Johor Bharu), Northern Zone (Pulau Pinang), Central Zone (Shah Alam) and Eastern Zone...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2021
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/97277/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/97277/ https://www.majcafe.com/2021/09/05/volume-27-s1-2021/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |
| Language: | English |
Be the first to leave a comment!