Exploring public relations roles and decision-making processes towards achieving best practices among practitioners of Nigerian institute of public relations

• Main Author: Eyo, Nsini Anselem
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Decision making - Case studies; Public relations - Nigeria
• Online Access: http://psasir.upm.edu.my/id/eprint/99107/1/FBMK%202021%2020%20IR.pdf; http://psasir.upm.edu.my/id/eprint/99107/
• Institution: Universiti Putra Malaysia

This study explores the roles of accredited Nigerian public relations (PR) practitioners, their decision-making involvement, and standards of practices in relation to internationally accepted best practices. Nigerian Institute of Public Relations (NIPR) is challenged by lack of autonomy and interfer...