Factors influencing mobile shoppers’ satisfaction and repurchase intention in mobile shopping in Malaysia

• Main Author: Mohd Paiz, Nur Ain
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Mobile commerce - Malaysia; Consumer behavior - Malaysia; Consumer satisfaction - Case studies
• Online Access: http://psasir.upm.edu.my/id/eprint/99356/1/NUR%20AIN%20THESIS%20MANUSCRIPT%20-%20IR.pdf; http://psasir.upm.edu.my/id/eprint/99356/
• Institution: Universiti Putra Malaysia

The growth of mobile shopping is causing consumers to change their shopping behaviour. It is essential to understand the factors of repurchase intention on the mobile shopping context. However, there are some issues arise such as bad reviews on the quality of mobile website or app service, high risk...