Reframing narratives for corporate identities in the translation of corporate profiles in China multinational corporations
Facing the changing social and economic situation globally and out of the need for development, China's multinational corporations (hereafter as MNCs) resort to updating ways of "story-telling" in corporate profile translation towards overseas markets. However, it is yet to be u...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/99458/1/FBMK%202022%2040%20UPMIR.pdf http://psasir.upm.edu.my/id/eprint/99458/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |